> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/introduction-welcome-to-impact.com/step-4-program-insights.md).

# Paso 4: Información del programa

Con Amazon Seller, puedes acceder a la gama estándar de informes de rendimiento de impact.com, además de a los informes específicos de Amazon Seller. A diferencia de los informes de rendimiento, que contienen métricas e información agregadas, tus [informes](https://help.impact.com/en/support/solutions/articles/155000004770-amazon-seller-reporting-explained-for-brands) contienen datos sin procesar directamente de Amazon:

* Usa el [Seller - Performance by Partner](https://help.impact.com/en/support/solutions/articles/155000004730-seller-performance-by-partner-for-brands) informe para identificar a tus mejores desempeños y hacerte una idea de lo que funciona mejor para tu programa.
* Usa el [Seller - Performance by Product](https://help.impact.com/en/support/solutions/articles/155000004731-seller-performance-by-product-for-brands) informe para analizar el rendimiento del producto y hacerte una idea de la tasa de conversión de cada producto.

Puedes [programar informes](https://help.impact.com/en/support/solutions/articles/48001236561) para que se entreguen automáticamente a los miembros del equipo de forma regular.


---

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