> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/introduction-welcome-to-impact.com/step-3-partner-engagement.md).
# Paso 3: Participación de socios
## Planifica tu contacto
Planifica una serie de mensajes de contacto persistentes y orientados al valor [de correo electrónico de contacto](https://help.impact.com/en/support/solutions/articles/155000003555-create-manage-email-workflows). Mantenlo conciso y céntrate en los beneficios de participar en tu programa, como las tasas de pago más altas, una ventana de cookies más larga y cualquier bonificación por rendimiento.
Mejora la oferta con un bono de registro o un aumento temporal de la tasa para impulsar la adopción inicial. [Términos programados](https://help.impact.com/en/support/solutions/articles/155000001791-set-limited-time-payouts-with-scheduled-terms) o [Impulso de producto](https://help.impact.com/en/support/solutions/articles/155000005745-create-a-product-boost-campaign) puede ayudarte a hacerlo.
## Comparte noticias relevantes
Es importante mantener a tus socios informados sobre promociones, lanzamientos de productos o funciones, actualizaciones de la empresa, etc. Newsletters de impact.com [Newsletters](https://help.impact.com/en/support/solutions/articles/155000000173-introduction-to-newsletters) es la forma más fácil de hacerlo, a la vez que aumenta la participación y la productividad de los socios.
## Forma a los socios
Usa tu [*Recursos*](https://app.impact.com/secure/advertiser/engage/ads/manage-resources-flow.ihtml) página para compartir [materiales de formación y recursos educativos](https://help.impact.com/en/support/solutions/articles/48001234894-share-resources-with-partners) que ayuden a los socios a promocionar tus productos de Amazon de forma eficaz y a generar ventas. Incluye un enlace a tu *Recursos* página en tu mensaje de bienvenida inicial y en cualquier newsletter programada.
No dudes en compartir documentación de ayuda relevante para asegurarte de que los socios entiendan cómo promocionar tus productos y qué [mejores prácticas](https://help.impact.com/en/support/solutions/articles/155000005246-best-practices-for-seller-partners) les permitirá obtener el mayor éxito.
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