> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/introduction-welcome-to-impact.com/step-3-partner-engagement.md).

# Paso 3: interacción con el socio

## Planifica tu estrategia de contacto <a href="#plan-your-outreach-0-0" id="plan-your-outreach-0-0"></a>

Planifica una serie de correos de contacto persistentes y orientados al valor [correos de contacto](/brand/es/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/email-workflows/create-and-manage-email-workflows.md). Sé conciso y céntrate en los beneficios de participar en tu programa, como tarifas de pago más altas, una ventana de cookies más larga y cualquier bonificación por rendimiento.

Haz la oferta más atractiva con un bono de incorporación o un aumento temporal de la tarifa para impulsar la adopción inicial. [Términos programados](/brand/es/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/set-limited-time-payouts-with-scheduled-terms.md) o [Impulso de producto](/brand/es/what-would-you-like-to-learn-about/beta-product-boost/product-boost-campaign-management/create-a-product-boost-campaign.md) puede ayudarte a hacerlo.

## Comparte noticias relevantes <a href="#section-id23524846371987" id="section-id23524846371987"></a>

Es importante mantener a tus partners al tanto de promociones, lanzamientos de productos/funcionalidades, novedades de la empresa, etc. de impact.com [Boletines](/brand/es/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/newsletters/introduction-to-newsletters.md) es la forma más sencilla de hacerlo, al mismo tiempo que aumenta el compromiso y la productividad de los partners.

## Capacita a los partners <a href="#section-id235248464024764" id="section-id235248464024764"></a>

Usa tu [*página de Recursos*](https://app.impact.com/secure/advertiser/engage/ads/manage-resources-flow.ihtml) página para compartir [materiales de formación y recursos educativos](/brand/es/what-would-you-like-to-learn-about/platform-features/ads/requests-from-partners/create-a-resource-to-share-with-partners.md) que ayuden a los partners a comercializar eficazmente tus productos de Amazon y generar ventas. Enlaza a tu *página de Recursos* página en tu mensaje de bienvenida inicial y en cualquier boletín programado.

No dudes en compartir documentación de ayuda relevante para asegurarte de que los partners entiendan cómo promocionar tus productos y qué [mejores prácticas](https://help.impact.com/partner/what-would-you-like-to-learn-about/seller-partnerships/amazon-seller-partnerships/best-practices-for-seller-partners) les dará el mayor éxito.


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