> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/introduction-welcome-to-impact.com/step-2-discovery-and-vetting.md).

# Paso 2: Descubrimiento y evaluación

La primera etapa del proceso de descubrimiento y evaluación consiste en contactar a posibles socios. El alcance de impact.com te permite encontrar, evaluar e invitar a los socios que te interesan.

## Descubrir socios <a href="#section-id235247184450724" id="section-id235247184450724"></a>

Usa [Discover](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/recruiting-partners/discover/discover-overview) para buscar y filtrar socios según métricas que te importan, como el tamaño de la audiencia o los métodos promocionales. Al explorar Discover o ver el perfil de un socio, puedes [marcar los socios que te interesan como prospectos](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/mark-potential-partners-as-prospects) y [proponer condiciones contractuales](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/send-a-proposal-to-a-prospect). También puedes automatizar y ampliar el descubrimiento de socios configurando [Búsqueda extendida](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/recruiting-partners/extended-search).

## Gestionar solicitudes <a href="#section-id235247184551727" id="section-id235247184551727"></a>

Si tu programa de Amazon Seller es [descubrible en el Marketplace](https://help.impact.com/brand/what-would-you-like-to-learn-about/account-administration/program-settings/profile-and-branding/manage-your-marketplace-profile-for-brands), los socios pueden solicitar unirse de forma proactiva. [Procesar solicitudes](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/review-partner-applications/manage-applications-and-send-proposals) rápidamente es una forma sencilla de hacer crecer tus ingresos antes. También ayuda a generar confianza y seguridad entre los socios que quieren trabajar contigo. Para evitar revisar solicitudes manualmente y saturar tu cola de alianzas pendientes, ahorra tiempo con el procesamiento automatizado:

* Usa [Flujos de trabajo](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/email-workflows/create-and-manage-email-workflows) cuando quieras automatizar la aceptación y el rechazo en función de reglas específicas.
* Usa [Impact AI](https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/recruiting-partners/impact-ai-explained) cuando quieras automatizar la aceptación y el rechazo en función de criterios recomendados por el sistema. Esta es una excelente opción si eres nuevo en la afiliación.

Las bandejas de entrada de los socios también se llenan, igual que la tuya. Da seguimiento a [las propuestas enviadas](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/contracts/review-contract-proposals-youve-sent) para que tu alcance siga presente.

## Segmentar socios <a href="#section-id235247184636869" id="section-id235247184636869"></a>

A continuación viene la creación de grupos de socios. [Grupos de socios](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups) te permiten segmentar a tus socios, lo que facilita la gestión de tu cartera a medida que se incorporan nuevos socios. Con socios segmentados, puedes aprovechar eficazmente funciones como boletines, gestión masiva de solicitudes, términos personalizados y cargas de contenido específicas para cada socio.


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