> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/data-lab-introduction.md).

# Introducción a Data Lab

Data Lab le proporciona las herramientas necesarias para crear informes personalizados potentes para sus casos de uso específicos. Puede crear visualizaciones que representen distintos conjuntos de datos de diferentes maneras según los datos que elija incluir; responde a preguntas únicas, combinando cadenas de datos que por lo general no se reunirían en un informe, y proporciona información valiosa e inmediata.

## Buscar Data Lab

1. En el menú de navegación de la izquierda, seleccione ![](https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage] → Informes.**
2. Seleccione [**Data Lab**](https://app.impact.com/secure/advertiser/engage/reportBuilder.ihtml).

## Funciones de Data Lab

* [Crear un informe personalizado](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/create-custom-reports-in-data-lab.md)
* [Crear métricas personalizadas](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/create-custom-measures-in-data-lab.md)
* [Editar un informe personalizado](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/edit-a-custom-report.md)
* [Configurar un calendario de informes personalizado](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/report-management/set-a-customized-reporting-calendar.md)
* [Enviar](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/email-a-custom-report.md), [Programar](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/schedule-a-custom-report.md), & [Descargar un informe personalizado](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/download-a-custom-report.md)

## Recorrido por la interfaz de Data Lab

<div data-with-frame="true"><figure><img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FaA3Kes671DFmwWqyqPrA%2FReport%20name.png?alt=media&amp;token=2437e733-c871-48a6-8d60-8feb902d3a7b" alt=""><figcaption></figcaption></figure></div>

| Elemento de la interfaz     | Descripción                                                                                                                                                                                                                   |
| --------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Nombre del informe          | El nombre del informe general se mostrará en su sección de informes personalizados después de guardar el informe.                                                                                                             |
| Filtros del informe         | <p>Los filtros del informe en la barra superior le permiten filtrar los datos por rango de fechas, programas, canales y moneda.</p><p>Puede encontrar filtros adicionales seleccionando el <strong>\[Más]</strong> botón.</p> |
| Lienzo de visualización     | Este lienzo muestra todas sus visualizaciones para los informes. Aquí puede modificar, añadir y eliminar informes de visualización.                                                                                           |
| Dimensiones y métricas      | [Dimensiones y métricas](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/create-custom-reports-in-data-lab.md) muestran varios valores de un informe.            |
| Selector de visualizaciones | Las visualizaciones son widgets que se pueden elegir y arrastrar al lienzo para mostrar distintos conjuntos de datos.                                                                                                         |


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