> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/data-lab-introduction.md).

# Introducción a Data Lab

Data Lab te ofrece las herramientas necesarias para crear informes personalizados potentes para tus casos de uso específicos. Puedes crear visualizaciones que representen varios conjuntos de datos de diferentes maneras según los datos que elijas incluir; responde a preguntas únicas, combinando cadenas de datos que normalmente no se incluirían juntas en un informe, y proporciona información valiosa e inmediata.

## Encuentra Data Lab

1. En el menú de navegación izquierdo, seleccione ![](https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage] → Informes.**
2. Seleccione [**Data Lab**](https://app.impact.com/secure/advertiser/engage/reportBuilder.ihtml).

## Funciones de Data Lab

* [Crear un informe personalizado](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/create-custom-reports-in-data-lab.md)
* [Crear métricas personalizadas](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/create-custom-measures-in-data-lab.md)
* [Editar un informe personalizado](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/edit-a-custom-report.md)
* [Establecer un calendario de informes personalizado](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/report-management/set-a-customized-reporting-calendar.md)
* [Enviar](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/email-a-custom-report.md), [Programar](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/schedule-a-custom-report.md), & [Descargar un informe personalizado](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/download-a-custom-report.md)

## Recorrido por la interfaz de usuario de Data Lab

<div data-with-frame="true"><figure><img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FaA3Kes671DFmwWqyqPrA%2FReport%20name.png?alt=media&amp;token=2437e733-c871-48a6-8d60-8feb902d3a7b" alt=""><figcaption></figcaption></figure></div>

| Elemento de la interfaz     | Descripción                                                                                                                                                                                                                           |
| --------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Nombre del informe          | El nombre del informe general se mostrará en la sección de tu informe personalizado después de que guardes el informe.                                                                                                                |
| Filtros del informe         | <p>Los filtros del informe en la barra superior te permiten filtrar los datos por rango de fechas, programas, canales y moneda.</p><p>Los filtros adicionales se pueden encontrar seleccionando el <strong>\[Más]</strong> botón.</p> |
| Lienzo de visualización     | Este lienzo muestra todas tus visualizaciones de los informes. Aquí puedes modificar, añadir y eliminar informes de visualización.                                                                                                    |
| Dimensiones y métricas      | [Dimensiones y métricas](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/create-custom-reports-in-data-lab.md) muestran varios valores de un informe.                    |
| Selector de visualizaciones | Las visualizaciones son widgets que pueden seleccionarse y arrastrarse al lienzo para mostrar diferentes conjuntos de datos.                                                                                                          |


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