> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/create-custom-measures-in-data-lab.md).

# Crear métricas personalizadas en Data Lab

{% hint style="warning" %}
**Importante:** Nosotros *altamente* recomendamos que consultes [Introducción a Data Lab](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/data-lab-introduction.md) antes de comenzar este artículo.
{% endhint %}

1. En el menú de navegación izquierdo, seleccione ![](/files/fe7777a565e5a85579aeb006aa379fcc1b594c29) **\[Engage] → Informes** → **Data Lab**.
2. Seleccione un **visualización** para comenzar.
3. En la sección Dimensiones y medidas de la barra lateral derecha, selecciona ![](/files/7739dcda4ddf1d60735bf425b3969b4ce7b927a4) **\[Crear medida personalizada]**.

   <div data-with-frame="true"><figure><img src="/files/918eae171628a7a76602cd0a065290512b6a365b" alt="" width="355"><figcaption></figcaption></figure></div>
4. Asigna un nombre a tu medida personalizada — el ejemplo a continuación mostrará una medida llamada *Tasa de conversión*.
5. Selecciona el **Formato**. Puedes elegir entre *Número*, *Cadena de texto*, *Porcentaje*, o *Moneda*.
6. En el *Fórmula* campo, introduce el cálculo para la medida personalizada.

   <div data-gb-custom-block data-tag="hint" data-style="info" class="hint hint-info"><p><strong>Ejemplo:</strong> El <em>Tasa de conversión</em> la medida usará <code>Costes de acciones / clics</code>. impact.com indicará si la fórmula es válida o no mediante una pequeña <img src="/files/66651c3cd859054abf9626e4adfa106749a3ce06" alt=""> <strong>[marca de verificación]</strong> en la parte superior derecha de la ventana.</p></div>
7. Selecciona **Guardar** para guardar tu medida personalizada.

   <div data-with-frame="true"><figure><img src="/files/5ba5c9ea46d6502c51ef0d2b447fd84774131237" alt="" width="563"><figcaption></figcaption></figure></div>


---

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