> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md).
# Comparar los niveles Essentials y Pro de Optimize
Optimize es una herramienta en la plataforma impact.com que te ayuda a seguir y comprender tus esfuerzos de marketing.
* **Optimize Pro** monitorea tanto los anuncios pagados como los canales de marketing orgánico, y proporciona informes que combinan datos de las interacciones con socios, canales y consumidores.
* **Optimize Essentials** proporciona una colección básica de informes sobre el rendimiento de los socios para ayudarte a hacer crecer y optimizar tu negocio. Optimize Essentials no permite configurar fuentes de medios ni canales.
#### Compara los niveles de Optimize Essentials y Pro
 Esta función solo está disponible con el complemento Optimize. [Haz clic aquí](https://app.impact.com/secure/advertiser/fr/upgrade.ihtml?u=/secure/advertiser/optimize/landing-page.html) ¡para obtener el complemento!
Consulta esta comparación, función por función, de las ediciones Optimize Essentials y Pro para identificar las diferencias clave entre los dos niveles.
| Funciones | Essentials | Pro |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| [Canal](/brand/es/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-channels/create-an-optimize-channel.md) | Solo para socios | Multicanal |
| [Informe de contribución](/brand/es/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/contribution-report.md) | 
| |
| [Comportamiento del cliente](/brand/es/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/behavior-report.md) | | |
| [Informe de rutas principales](/brand/es/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report.md) | | |
| [Informe del embudo de eventos](/brand/es/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/events-funnel-report.md) | | |
| [Informe de incrementalidad](/brand/es/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md) | 
| |
| [Informe de adelantamiento](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/leapfrogging-reports/leapfrogging-summary-report.md) | | |
| [Informe de valor del nuevo cliente](/brand/es/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/new-customer-value-report.md) | | |
| [Detección de anomalías en los pronósticos](/brand/es/what-would-you-like-to-learn-about/platform-features/forecasting-and-anomaly-detection/forecasting-and-anomaly-detection-reports.md) | | |
| Precios | $250 por mes | $500 por mes |
---
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