> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md).

# Comparar los niveles de Optimize Essentials y Pro

Optimize es una herramienta en la plataforma impact.com que ayuda a rastrear y comprender tus esfuerzos de marketing.

* **Optimize Pro** monitorea tanto los anuncios pagados como los canales de marketing orgánico, y proporciona informes que combinan datos de interacciones de socios, canales y consumidores.
* **Optimize Essentials** proporciona una colección básica de informes sobre el rendimiento de los socios para ayudarte a hacer crecer y optimizar tu negocio. Optimize Essentials no permite configurar fuentes de medios ni canales.

<div data-with-frame="true"><figure><img src="/files/aa32d03f2979f3f91984dc3d8677d99c57fd4ea1" alt=""><figcaption></figcaption></figure></div>

#### Comparar los niveles de Optimize Essentials y Pro

![](/files/a99c49894f1ec791c778d638f457fb15f7d5f4e4) Esta función solo está disponible con el complemento Optimize. [Haga clic aquí](https://app.impact.com/secure/advertiser/fr/upgrade.ihtml?u=/secure/advertiser/optimize/landing-page.html) ¡para obtener el complemento!

Consulta esta comparación característica por característica de las ediciones Optimize Essentials y Pro para identificar las diferencias clave entre los dos niveles.

| Características                                                                                                                                                                            | Esenciales                                                                              | Pro                                                                                     |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | --------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------- |
| [Canal](/brand/es/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-channels/create-an-optimize-channel.md)                                 | Solo socios                                                                             | Multicanal                                                                              |
| [Informe de contribución](/brand/es/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/contribution-report.md)                       | <img src="/files/b2ab9c03464b69dce54a9ee48880bb8eaf25dd67" alt="" data-size="original"> | <img src="/files/b2ab9c03464b69dce54a9ee48880bb8eaf25dd67" alt="" data-size="original"> |
| [Comportamiento del cliente](/brand/es/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/behavior-report.md)                        | <img src="/files/b2ab9c03464b69dce54a9ee48880bb8eaf25dd67" alt="" data-size="original"> | <img src="/files/b2ab9c03464b69dce54a9ee48880bb8eaf25dd67" alt="" data-size="original"> |
| [Informe de rutas principales](/brand/es/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report.md)                     | <img src="/files/b2ab9c03464b69dce54a9ee48880bb8eaf25dd67" alt="" data-size="original"> | <img src="/files/b2ab9c03464b69dce54a9ee48880bb8eaf25dd67" alt="" data-size="original"> |
| [Informe del embudo de eventos](/brand/es/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/events-funnel-report.md)                | <img src="/files/b2ab9c03464b69dce54a9ee48880bb8eaf25dd67" alt="" data-size="original"> | <img src="/files/b2ab9c03464b69dce54a9ee48880bb8eaf25dd67" alt="" data-size="original"> |
| [Informe de incrementalidad](/brand/es/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md)     | <img src="/files/38fd2b2a683f777553342a5090f3987157a774be" alt="" data-size="original"> | <img src="/files/b2ab9c03464b69dce54a9ee48880bb8eaf25dd67" alt="" data-size="original"> |
| [Informe de adelantamiento](/brand/es/what-would-you-like-to-learn-about/platform-features/multi-program-reports/leapfrogging-reports/leapfrogging-summary-report.md)                      | <img src="/files/38fd2b2a683f777553342a5090f3987157a774be" alt="" data-size="original"> | <img src="/files/b2ab9c03464b69dce54a9ee48880bb8eaf25dd67" alt="" data-size="original"> |
| [Informe de valor de nuevos clientes](/brand/es/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/new-customer-value-report.md)     | <img src="/files/38fd2b2a683f777553342a5090f3987157a774be" alt="" data-size="original"> | <img src="/files/b2ab9c03464b69dce54a9ee48880bb8eaf25dd67" alt="" data-size="original"> |
| [Detección de anomalías en las previsiones](/brand/es/what-would-you-like-to-learn-about/platform-features/forecasting-and-anomaly-detection/forecasting-and-anomaly-detection-reports.md) | <img src="/files/38fd2b2a683f777553342a5090f3987157a774be" alt="" data-size="original"> | <img src="/files/b2ab9c03464b69dce54a9ee48880bb8eaf25dd67" alt="" data-size="original"> |
| Precios                                                                                                                                                                                    | $250 al mes                                                                             | $500 al mes                                                                             |


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