> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/platform-features/blocking-and-redirect-rules/blocking-and-redirect-routing-rules-and-deferred-deep-linking.md).

# Reglas de bloqueo y redirección / enrutamiento y deep linking diferido

#### Configurar reglas de bloqueo y redirección / enrutamiento

impact.com admite reglas de enrutamiento personalizadas, que puedes usar para redirigir o bloquear ciertos tipos de tráfico para que no vean tus anuncios.

1. En la barra de navegación superior, selecciona ![](https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F210dEQa93qyQgoJDkieL%2FUser%20profile.svg?alt=media\&token=f84c5b17-fae4-4a30-990a-9de5e57a150b) **\[Perfil de usuario] → Configuración**.
2. En la columna de la derecha, desplázate hasta *Técnico* y seleccione **Bloqueo y redirección**.
   * El *Bloqueo/Redirección* la pantalla muestra cualquier regla existente que hayas configurado, junto con opciones para crear nuevas.
   * Para obtener detalles sobre cómo crear y editar reglas de enrutamiento, consulta [Reglas de bloqueo y redirección](/brand/es/what-would-you-like-to-learn-about/platform-features/blocking-and-redirect-rules/redirect-routing-rules-overview.md).

#### Deep linking diferido

El deep linking diferido se puede usar para enlazar profundamente a los usuarios a tu app incluso cuando aún no la hayan instalado. Cuando un usuario hace clic en un anuncio que tenía configurado el deep linking diferido y el usuario no tiene tu app instalada, se le indicará que vaya a la tienda de aplicaciones para instalarla. Si decide hacerlo, se le dirigirá automáticamente a esa página con deep link desde el anuncio.

Impact admite de forma nativa el deep linking diferido si utilizas [TrueLink](https://impact.com/partnership-track/truelink/) en lugar de un MMP de terceros (aunque aún puedes utilizar el deep linking diferido incluso si no usas TrueLink). Aprende a configurar anuncios con [deep linking diferido](/brand/es/what-would-you-like-to-learn-about/platform-features/ads/manage-ads/set-up-mobile-assets-with-deferred-deep-linking.md).


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