> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/performance-program/introduction-welcome-to-impact.com/step-5-program-insights.md).

# Paso 5: Información del programa

impact.com ofrece lo mejor de su clase [informes](https://app.impact.com/secure/advertiser/engage/report/all-reports-flow.ihtml) que te ayuda a descubrir cómo y dónde tus socios impulsan los ingresos, para que puedas comprender el comportamiento de los clientes, medir el éxito de las campañas y optimizar las estrategias para obtener mejores resultados.

Usando el [informe de rendimiento por socio](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/performance-by-partner-report), identifica a tus socios con mejor rendimiento y hazte una idea de lo que mejor está funcionando para tu programa. Otro método es analizar las acciones impulsadas por tus socios desde varios ángulos para ver todo, desde el recorrido del cliente hasta los códigos promocionales usados en el [Advanced Action Listing](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/advanced-action-listing-report). Puedes [programar informes](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/report-management/schedule-reports) para que se te envíen a ti y/o a otros miembros del equipo de forma periódica y así reducir el tiempo dedicado a recopilar datos.

Si necesitas informes más allá de lo disponible, puedes usar el creador de informes personalizados de impact.com [Data Lab](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/data-lab-introduction) para crear tu propio informe personalizado.

Para asegurarte de que tus pagos sean correctos, es importante revisar y [procesar cualquier reversión](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/confirm-your-returns-processing-method), [modificaciones](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/batch-modify-conversion-data/batch-modifications-and-reversals-overview)o cancelaciones de acciones de socios antes de la Fecha de bloqueo de acciones, que se revisó en la sección de Calendario financiero del paso 1. Puedes usar el [Informe avanzado de listado de acciones](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/performance-reports-for-brands/advanced-action-listing-report) para revisar todas estas transacciones e identificar cualquier cosa que deba revertirse o modificarse en función de tu información interna de conversiones.


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