> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/creator-program/introduction-welcome-to-creator/step-2-invite-creators-or-review-applications.md).
# Paso 2: Invita a creadores o revisa las solicitudes
Cuando trabajas con creadores, puedes optar por invitarlos o crear una campaña a la que los creadores puedan postularse.
{% hint style="success" %}
**Nota:** Puedes invitar a creadores a tu *programa* o a una *campaña*. Consulta la [diferentes escenarios](/brand/es/what-would-you-like-to-learn-about/creator-program/recruit-creators/recruiting-creators-explained.md) comprender qué sucede cuando un creador se une a tu programa frente a una campaña.
{% endhint %}
#### Invitar creadores
Una vez que encuentres creadores adecuados para participar en tu campaña, puedes invitarlos o marcarlos como prospectos para invitarlos en una etapa posterior. Puedes invitar a creadores de diferentes maneras:
* [El marketplace](/brand/es/what-would-you-like-to-learn-about/creator-program/recruit-creators/invite-creators-to-your-campaign.md): Una vez que hayas encontrado un creador adecuado en el marketplace, selecciona su perfil para invitarlo a tu campaña.
* [Prospectos](/brand/es/what-would-you-like-to-learn-about/performance-program/recruiting-partners/prospective-partners/view-prospective-partners.md): Marca a los creadores como prospectos si no quieres invitarlos de inmediato, sino en una etapa posterior.
* [Directamente desde tu campaña](/brand/es/what-would-you-like-to-learn-about/creator-program/recruit-creators/invite-creators-to-your-campaign.md): Una vez que hayas configurado una campaña, puedes invitar a creadores o grupos de creadores directamente desde la campaña.
Mejores prácticas al invitar a creadores
Cuando invites a creadores a tu campaña, invita a más de los que necesitas y amplía tus criterios para aumentar tus posibilidades de encontrar a los creadores perfectos. Incorpora una mezcla de [niveles de creador](/brand/es/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-management/partner-size-rating-criteria.md) para abarcar diferentes etapas del embudo, atraer a distintos tipos de audiencias y mantener asequible el uso del contenido.
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