> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/creator-program/creator-reports/tune-your-emv-settings.md).

# Ajusta tu configuración de EMV

El valor de medios ganados (EMV) es un indicador clave de rendimiento (KPI) que asigna un valor monetario a la repercusión que genera tu campaña a través de impresiones, visualizaciones e interacción con el contenido de los creadores. El EMV no mide los ingresos reales, sino que te brinda los medios para asignar una valoración al contenido que los creadores desarrollan para tu campaña. En este artículo, aprende cómo ajustar con precisión tus configuraciones de EMV para sacar el máximo partido de esta métrica.

#### Ajustar la configuración de EMV

1. En la barra de navegación superior, selecciona ![User profile](https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F210dEQa93qyQgoJDkieL%2FUser%20profile.svg?alt=media\&token=f84c5b17-fae4-4a30-990a-9de5e57a150b) **\[Perfil de usuario] → Configuración**.
2. En la *Configuración del programa* columna, navega hasta la *General* sección y luego selecciona **Configuración de EMV**.
3. Estima el valor de cada *interacción*, *impresión*, o *visualización*, luego introduce estos valores en los correspondientes **Interacciones**, **Impresiones**y **Visualizaciones** campos. Estos valores estimados se utilizarán para calcular el EMV en tus informes.
4. Sigue añadiendo estimaciones de EMV para todas tus plataformas de redes sociales, como Instagram, TikTok, YouTube y Facebook.

   <div data-with-frame="true"><figure><img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FJCEsjb417JTFCrKD0b4Y%2FScreenshot%202026-05-14%20at%2011.41.24.png?alt=media&amp;token=2cc11c83-4215-4fd5-b8ef-4bdb7c117a83" alt="" width="375"><figcaption></figcaption></figure></div>

#### Consulta tu valor de medios ganados

1. Puedes ver tu EMV en estos informes:
   * [Rendimiento por publicación](/brand/es/what-would-you-like-to-learn-about/creator-program/creator-reports/content-and-campaign-overview-report.md)
   * [Rendimiento por creador](/brand/es/what-would-you-like-to-learn-about/creator-program/creator-reports/content-and-campaign-overview-report.md)
   * [Rendimiento por campaña](/brand/es/what-would-you-like-to-learn-about/creator-program/creator-reports/content-and-campaign-overview-report.md)
   * [Rendimiento por plataforma social](/brand/es/what-would-you-like-to-learn-about/creator-program/creator-reports/content-and-campaign-overview-report.md)
2. En el panel de filtros, selecciona el **Mostrar** menú desplegable y selecciona **EMV de por vida** o **Delta de EMV**.
3. Selecciona ![](https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-26956d35e17c61868ca8dba76097721fd6066ab4%2F69945c787eb2db89761c82e0cd32fb31d2fc690bfb8592d9a08b7e7983b7445b.svg?alt=media) **\[Buscar]**.


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