> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/advocate-program/introduction-welcome-to-advocate/step-7-utilize-reporting.md).

# Paso 7: Utiliza los informes

[Advocate ofrece diferentes informes](/brand/es/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-program-reports-explained.md) para los datos de tu programa y de los participantes, lo que te permite hacer un seguimiento de qué participantes y recompensas están ofreciendo los mejores resultados. Estos informes pueden usarse para aprovechar la mejor configuración para tus defensores y garantizar que obtienes el máximo valor de tus programas.

También puedes hacer uso del [flujo de referencias](/brand/es/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/view-and-manage-your-referrals-feed.md) para obtener más información, como quién inició las referencias, dónde se hizo clic en el enlace del defensor y más. Estos datos te ayudan a tomar decisiones mejor fundamentadas al establecer los mejores objetivos y acciones para tu programa de referidos.

El conjunto de analíticas consta de un [resumen de analíticas](/brand/es/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-analytics-overview-explained.md) que muestra el rendimiento en todos tus programas de defensores y la [página de analíticas del programa](/brand/es/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-analytics-overview-explained.md) mostrará un historial detallado del rendimiento de un programa de defensores individual.


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