> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/advocate-program/introduction-welcome-to-advocate/step-7-utilize-reporting.md).

# Paso 7: Utiliza los informes

[Advocate ofrece diferentes informes](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-program-reports-explained) para los datos de tu programa y de los participantes, lo que te permite hacer un seguimiento de qué participantes y recompensas están ofreciendo los mejores resultados. Estos informes pueden utilizarse para aprovechar la mejor configuración para tus defensores y asegurarte de obtener el máximo valor de tus programas.

También puedes hacer uso del [feed de referidos](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/view-and-manage-your-referrals-feed) para obtener más información, como quién inició los referidos, dónde se hizo clic en el enlace del defensor y más. Estos datos te ayudan a tomar decisiones mejor informadas al establecer los mejores objetivos y acciones para tu programa de referidos.

La suite de analíticas consiste en un [resumen de analíticas](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-analytics-overview-explained) que muestra el rendimiento de todos tus programas de defensores, y la [página de analíticas del programa](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-analytics-overview-explained) mostrará un historial detallado de rendimiento de forma individual para cada programa de defensores.


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