> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/advocate-program/introduction-welcome-to-advocate/step-3-manage-your-advocate-participant-experiences.md).

# Paso 3: Gestiona las experiencias de los participantes de Advocate

Lo siguiente sería personalizar la experiencia de tu defensor [experiencia del participante](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/introduction-to-participant-experiences). Puedes enviar correos electrónicos transaccionales a tus defensores de clientes y a cualquiera a quien recomienden. Tu programa se configura inicialmente con versiones predeterminadas de los correos electrónicos del programa, pero recomendamos [personalizar los correos electrónicos de tu programa](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/email-experiences/create-and-customize-advocate-program-emails) para asegurarte de que la información sea relevante para tu programa y producto y cree una sensación más personalizada.

A continuación viene la personalización de tus [widgets del programa](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences) o [micrositios](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/microsite-experiences). Un widget o micrositio del programa es la principal forma en que tus participantes acceden y usan tu programa de referidos. Los widgets y micrositios son refuerzos de marca del mensaje de tu programa de referidos y les dan a tus defensores de clientes un punto de partida para hacer recomendaciones.


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