> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/advocate-program/introduction-welcome-to-advocate/step-3-manage-your-advocate-participant-experiences.md).

# Paso 3: Gestiona las experiencias de los participantes de Advocate

El siguiente paso sería personalizar a tu defensor [la experiencia del participante](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/introduction-to-participant-experiences). Puedes enviar correos electrónicos transaccionales a tus defensores de clientes y a cualquier persona que recomienden. Tu programa se configura inicialmente con versiones predeterminadas de los correos del programa, pero recomendamos [personalizar los correos electrónicos de tu programa](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/email-experiences/create-and-customize-advocate-program-emails) para garantizar que la información sea relevante para tu programa y producto y crear una sensación más personalizada.

A continuación, toca personalizar tu [widgets del programa](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences) o [micrositios](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/microsite-experiences). Un widget del programa o un micrositio es la principal forma en que tus participantes acceden y utilizan tu programa de referidos. Los widgets y micrositios refuerzan la marca de la comunicación de tu programa de referidos y ofrecen a tus defensores de clientes un punto de partida para hacer referidos.


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