> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/advocate-program-explained.md).

# Explicación del programa Advocate

<a href="https://pxa.impact.com/student/activity/2808376?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=&#x26;utm_campaign=help-center" class="button primary">Realiza el curso de PXA</a>

Tu programa de Advocate, personalizable y automatizado, aprovecha tu base de clientes existente para que recomienden a sus amigos y familiares con el objetivo de reducir el costo de adquisición de nuevos clientes. Motiva a tus clientes defensores con diversas recompensas, garantizando una experiencia personalizada que se alinee con tu marca.

<div data-with-frame="true"><figure><img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-78678113e8464c47f6f9ec3b66c037f23832ca4c%2Ffbead2ce10afcc616adfda4c82e411f1cbb16867405b2a3346ef4f2ff683a1a3.png?alt=media" alt=""><figcaption></figcaption></figure></div>

¿Tienes curiosidad por saber qué puede hacer por ti un programa de Advocate? Aprovecha nuestra [calculadora de ROI dentro del primer paso de la lista de verificación](https://app.impact.com/secure/advertiser/fr/add-on.ihtml?u=https://ui.assets.impact.%5B%E2%80%A6%5Dnboarding-ui/mono/production/landing-pages/advocate-base.html) del *programa de Advocate* y completa algunos detalles para ver tus proyecciones personalizadas. La calculadora ayuda a estimar el posible ROI proyectado, los ingresos anuales y los referidos anuales que podrías generar.

<div data-with-frame="true"><figure><img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FRrt4OWaSu4wsG1PTkqAN%2FScreenshot%202026-05-25%20at%2017.52.47.png?alt=media&amp;token=d001bf4f-36b4-449d-b7fd-76d3ed815adc" alt="" width="375"><figcaption></figcaption></figure></div>

#### Beneficios de Advocate

* Impulsa el conocimiento de tu marca mediante el marketing de boca a boca.
* Aumenta la interacción con los clientes.
* Genera ingresos con costos de adquisición de clientes más bajos.
* Convierte a los clientes satisfechos en fieles defensores de tu marca.

#### Funciones clave

* Crea y personaliza una atractiva [experiencia del cliente](/brand/es/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/widget-experiences/customize-program-widgets.md) como el principal punto de contacto de tu programa.
* [Recompensa a tus clientes defensores](/brand/es/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/program-reward-options-explained.md) con descuentos, créditos, tarjetas regalo, [pagos en efectivo](/brand/es/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/pay-with-cash/cash-payouts-for-advocate-explained.md), y más.
* Permite que tus clientes defensores compartan los detalles de sus referidos a través de [enlaces para compartir, enlaces de mensajes o códigos de referido únicos](/brand/es/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/advocate-program-sharing-options.md).
* [Haz seguimiento del rendimiento de tu programa](/brand/es/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-program-analytics-explained.md) y [genera informes](/brand/es/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/run-an-advocate-program-report.md).
* Configura [Protección contra el fraude](/brand/es/what-would-you-like-to-learn-about/advocate-program/protect-your-advocate-program/advocate-fraud-protection-explained.md) para detectar y rechazar intentos de auto-referencia.

{% hint style="info" %}
**¡Empecemos!** Aprende a [configura tu programa de Advocate](/brand/es/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/configure-your-advocate-program.md).
{% endhint %}


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