> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/advocate-program-explained.md).

# Explicación del programa Advocate

<a href="https://pxa.impact.com/student/activity/2808376?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=&#x26;utm_campaign=help-center" class="button primary">Realiza el curso PXA</a>

Tu programa Advocate automatizado y personalizable aprovecha tu base de clientes existente para que recomienden a sus amigos y familiares con el objetivo de reducir el costo de adquisición de nuevos clientes. Motiva a tus defensores de clientes con diversas recompensas, garantizando una experiencia personalizada que se alinee con tu marca.

<div data-with-frame="true"><figure><img src="/files/b7864e73fd77b6d9975a40377c189d92e8bf7a79" alt=""><figcaption></figcaption></figure></div>

¿Tienes curiosidad por lo que un programa Advocate puede hacer por ti? Aprovecha nuestra [calculadora de ROI dentro del paso uno de la lista de verificación](https://app.impact.com/secure/advertiser/fr/add-on.ihtml?u=https://ui.assets.impact.%5B%E2%80%A6%5Dnboarding-ui/mono/production/landing-pages/advocate-base.html) del *programa Advocate* y completa algunos detalles para ver tus proyecciones personalizadas. La calculadora ayuda a estimar el posible ROI proyectado, los ingresos anuales y las referencias anuales que podrías generar.

<div data-with-frame="true"><figure><img src="/files/0c6fa0c57186133f71f12175821328927205a80f" alt="" width="375"><figcaption></figcaption></figure></div>

#### Beneficios del programa Advocate

* Impulsa el conocimiento de tu marca mediante el marketing de boca a boca.
* Aumenta la participación de los clientes.
* Impulsa los ingresos con menores costos de adquisición de clientes.
* Transforma a los clientes satisfechos en defensores leales de tu marca.

#### Funciones clave

* Crea y personaliza una experiencia [del cliente](/brand/es/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/widget-experiences/customize-program-widgets.md) como tu principal punto de contacto del programa.
* [Recompensa a tus defensores de clientes](/brand/es/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/program-reward-options-explained.md) con descuentos, créditos, tarjetas de regalo, [pagos en efectivo](/brand/es/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/pay-with-cash/cash-payouts-for-advocate-explained.md), y más.
* Permite que tus defensores de clientes compartan sus detalles de referencia a través de [enlaces para compartir, enlaces de mensajes o códigos de referencia únicos](/brand/es/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/advocate-program-sharing-options.md).
* [Haz seguimiento del rendimiento de tu programa](/brand/es/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-program-analytics-explained.md) y [genera informes](/brand/es/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/run-an-advocate-program-report.md).
* Configura [Protección contra el fraude](/brand/es/what-would-you-like-to-learn-about/advocate-program/protect-your-advocate-program/advocate-fraud-protection-explained.md) para detectar y rechazar intentos de autorreferencia.

{% hint style="info" %}
**¡Empecemos!** Aprende a [configura tu programa Advocate](/brand/es/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/configure-your-advocate-program.md).
{% endhint %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.impact.com/brand/es/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/advocate-program-explained.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.