> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/es/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/advocate-program-explained.md).

# Explicación del programa Advocate

<a href="https://pxa.impact.com/student/activity/2808376?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=&#x26;utm_campaign=help-center" class="button primary">Realiza el curso PXA</a>

Tu programa de defensores, automatizado y personalizable, aprovecha tu base de clientes existente para que recomienden a sus amigos y familiares con el objetivo de reducir el costo de adquirir nuevos clientes. Motiva a tus defensores de clientes con diversas recompensas, garantizando una experiencia personalizada que se alinee con tu marca.

<div data-with-frame="true"><figure><img src="/files/b7864e73fd77b6d9975a40377c189d92e8bf7a79" alt=""><figcaption></figcaption></figure></div>

¿Tienes curiosidad sobre lo que un programa de defensores puede hacer por ti? Aprovecha nuestra [calculadora de ROI dentro del primer paso de la lista de verificación](https://app.impact.com/secure/advertiser/fr/add-on.ihtml?u=https://ui.assets.impact.%5B%E2%80%A6%5Dnboarding-ui/mono/production/landing-pages/advocate-base.html) de la *programa de defensores* y completa algunos datos para ver tus proyecciones personalizadas. La calculadora ayuda a estimar el posible ROI proyectado, los ingresos anuales y las referencias anuales que podrías generar.

<div data-with-frame="true"><figure><img src="/files/0c6fa0c57186133f71f12175821328927205a80f" alt="" width="375"><figcaption></figcaption></figure></div>

#### Beneficios para defensores

* Impulsa el reconocimiento de tu marca mediante el marketing boca a boca.
* Aumenta la interacción de los clientes.
* Genera ingresos con costos de adquisición de clientes más bajos.
* Convierte a los clientes satisfechos en defensores leales de tu marca.

#### Características clave

* Crea y personaliza una atractiva [experiencia del cliente](/brand/es/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/widget-experiences/customize-program-widgets.md) como el principal punto de contacto de tu programa.
* [Recompensa a tus defensores de clientes](/brand/es/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/program-reward-options-explained.md) con descuentos, créditos, tarjetas de regalo, [pagos en efectivo](/brand/es/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/pay-with-cash/cash-payouts-for-advocate-explained.md) y más.
* Permite que tus defensores de clientes compartan los detalles de su recomendación a través de [enlaces para compartir, enlaces de mensaje o códigos de recomendación únicos](/brand/es/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/advocate-program-sharing-options.md).
* [Haz un seguimiento del rendimiento de tu programa](/brand/es/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-program-analytics-explained.md) y [genera informes](/brand/es/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/run-an-advocate-program-report.md).
* Configura [Protección contra fraudes](/brand/es/what-would-you-like-to-learn-about/advocate-program/protect-your-advocate-program/advocate-fraud-protection-explained.md) para detectar y rechazar intentos de auto-referencia.

{% hint style="info" %}
**¡Empecemos!** Aprende a [configurar tu programa de defensores](/brand/es/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/configure-your-advocate-program.md).
{% endhint %}


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