# Comparar los niveles Essentials y Pro de Optimize

Optimize es una herramienta en la plataforma impact.com que te ayuda a rastrear y comprender tus esfuerzos de marketing.

* **Optimize Pro** supervisa tanto los anuncios pagados como los canales de marketing orgánico, y proporciona informes que combinan datos de interacciones de socios, canales y consumidores.
* **Optimize Essentials** proporciona una colección central de informes sobre el rendimiento de los socios para ayudarte a crecer y optimizar tu negocio. Optimize Essentials no permite configurar fuentes de medios o canales.

<div data-with-frame="true"><figure><img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-2e50bbbf236f3a22d4697c5e6d9fefbc0b23e10c%2F60592a134157b9e77dce2e6f1746a51ea78984241254b19b2223735e4bb7aa03.png?alt=media" alt=""><figcaption></figcaption></figure></div>

#### Comparar los niveles Optimize Essentials y Pro

![](https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1acc17264ae0dccc2bd47ee2c717a6a23388ed9e%2F17426f082e8e9619a9c94d5932c4cd29eaad4717cd665bf2845e520dd781da6d.svg?alt=media) Esta función solo está disponible con el complemento Optimize. [Haz clic aquí](https://app.impact.com/secure/advertiser/fr/upgrade.ihtml?u=/secure/advertiser/optimize/landing-page.html) ¡para obtener el complemento!

Consulta esta comparación característica por característica de las ediciones Optimize Essentials y Pro para identificar las diferencias clave entre los dos niveles.

| Funciones                                                                                                                                                                                              | Essentials                                                                                                                                                                                                                                                                                         | Pro                                                                                                                                                                                                                                                                                                |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| [Canal](https://help.impact.com/brand/es/sobre-que-te-gustaria-aprender/platform-features/cross-channel-performance-insights/optimize-channels/create-an-optimize-channel)                             | Solo socio                                                                                                                                                                                                                                                                                         | Multicanal                                                                                                                                                                                                                                                                                         |
| [Informe de contribución](https://help.impact.com/brand/es/sobre-que-te-gustaria-aprender/platform-features/cross-channel-performance-insights/optimize-reports/contribution-report)                   | <img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-4a2faedcf72f4ca2f3948225c73f484003ca11cb%2F938bd7487fe9cae48bebbd0508d43a2b0551caf1041f4f26333b6d58f4cf9b4a.svg?alt=media" alt="" data-size="original"> | <img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-4a2faedcf72f4ca2f3948225c73f484003ca11cb%2F938bd7487fe9cae48bebbd0508d43a2b0551caf1041f4f26333b6d58f4cf9b4a.svg?alt=media" alt="" data-size="original"> |
| [Comportamiento del cliente](https://help.impact.com/brand/es/sobre-que-te-gustaria-aprender/platform-features/cross-channel-performance-insights/optimize-reports/behavior-report)                    | <img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-4a2faedcf72f4ca2f3948225c73f484003ca11cb%2F938bd7487fe9cae48bebbd0508d43a2b0551caf1041f4f26333b6d58f4cf9b4a.svg?alt=media" alt="" data-size="original"> | <img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-4a2faedcf72f4ca2f3948225c73f484003ca11cb%2F938bd7487fe9cae48bebbd0508d43a2b0551caf1041f4f26333b6d58f4cf9b4a.svg?alt=media" alt="" data-size="original"> |
| [Informe de rutas principales](https://help.impact.com/brand/es/sobre-que-te-gustaria-aprender/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report)                 | <img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-4a2faedcf72f4ca2f3948225c73f484003ca11cb%2F938bd7487fe9cae48bebbd0508d43a2b0551caf1041f4f26333b6d58f4cf9b4a.svg?alt=media" alt="" data-size="original"> | <img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-4a2faedcf72f4ca2f3948225c73f484003ca11cb%2F938bd7487fe9cae48bebbd0508d43a2b0551caf1041f4f26333b6d58f4cf9b4a.svg?alt=media" alt="" data-size="original"> |
| [Informe de embudo de eventos](https://help.impact.com/brand/es/sobre-que-te-gustaria-aprender/platform-features/cross-channel-performance-insights/optimize-reports/events-funnel-report)             | <img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-4a2faedcf72f4ca2f3948225c73f484003ca11cb%2F938bd7487fe9cae48bebbd0508d43a2b0551caf1041f4f26333b6d58f4cf9b4a.svg?alt=media" alt="" data-size="original"> | <img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-4a2faedcf72f4ca2f3948225c73f484003ca11cb%2F938bd7487fe9cae48bebbd0508d43a2b0551caf1041f4f26333b6d58f4cf9b4a.svg?alt=media" alt="" data-size="original"> |
| [Informe de incrementalidad](https://help.impact.com/brand/es/sobre-que-te-gustaria-aprender/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained) | <img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-2f3769b44bb5710ace4db9f44fd3e673048e27e1%2Fa1a247597f2103b6202f471c5941728f982f0c8e84338d9b9b7676a731c91a57.svg?alt=media" alt="" data-size="original"> | <img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-4a2faedcf72f4ca2f3948225c73f484003ca11cb%2F938bd7487fe9cae48bebbd0508d43a2b0551caf1041f4f26333b6d58f4cf9b4a.svg?alt=media" alt="" data-size="original"> |
| [Informe de salto (Leapfrogging)](https://help.impact.com/brand/es/sobre-que-te-gustaria-aprender/platform-features/multi-program-reports/leapfrogging-reports/leapfrogging-summary-report)            | <img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-2f3769b44bb5710ace4db9f44fd3e673048e27e1%2Fa1a247597f2103b6202f471c5941728f982f0c8e84338d9b9b7676a731c91a57.svg?alt=media" alt="" data-size="original"> | <img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-4a2faedcf72f4ca2f3948225c73f484003ca11cb%2F938bd7487fe9cae48bebbd0508d43a2b0551caf1041f4f26333b6d58f4cf9b4a.svg?alt=media" alt="" data-size="original"> |
| [Informe de valor de cliente nuevo](https://help.impact.com/brand/es/sobre-que-te-gustaria-aprender/platform-features/cross-channel-performance-insights/optimize-reports/new-customer-value-report)   | <img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-2f3769b44bb5710ace4db9f44fd3e673048e27e1%2Fa1a247597f2103b6202f471c5941728f982f0c8e84338d9b9b7676a731c91a57.svg?alt=media" alt="" data-size="original"> | <img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-4a2faedcf72f4ca2f3948225c73f484003ca11cb%2F938bd7487fe9cae48bebbd0508d43a2b0551caf1041f4f26333b6d58f4cf9b4a.svg?alt=media" alt="" data-size="original"> |
| [Detección de anomalías en pronósticos](https://help.impact.com/brand/es/sobre-que-te-gustaria-aprender/platform-features/forecasting-and-anomaly-detection/forecasting-and-anomaly-detection-reports) | <img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-2f3769b44bb5710ace4db9f44fd3e673048e27e1%2Fa1a247597f2103b6202f471c5941728f982f0c8e84338d9b9b7676a731c91a57.svg?alt=media" alt="" data-size="original"> | <img src="https://3147719151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-4a2faedcf72f4ca2f3948225c73f484003ca11cb%2F938bd7487fe9cae48bebbd0508d43a2b0551caf1041f4f26333b6d58f4cf9b4a.svg?alt=media" alt="" data-size="original"> |
| Precios                                                                                                                                                                                                | 250 $ por mes                                                                                                                                                                                                                                                                                      | 500 $ por mes                                                                                                                                                                                                                                                                                      |
