> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/de/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/introduction-welcome-to-impact.com/step-4-program-insights.md).

# Schritt 4: Programminsights

Mit Amazon Seller können Sie zusätzlich zu Amazon-Seller-spezifischen Berichten auf das Standardangebot an Leistungsberichten von impact.com zugreifen. Im Gegensatz zu den Leistungsberichten, die aggregierte Kennzahlen und Einblicke enthalten, Ihre [Berichte](https://help.impact.com/en/support/solutions/articles/155000004770-amazon-seller-reporting-explained-for-brands) enthalten Rohdaten direkt von Amazon:

* Verwenden Sie den [Seller - Leistung nach Partner](https://help.impact.com/en/support/solutions/articles/155000004730-seller-performance-by-partner-for-brands) Bericht, um Ihre Top-Performer zu identifizieren und sich ein Bild davon zu machen, was für Ihr Programm am besten funktioniert.
* Verwenden Sie den [Seller - Leistung nach Produkt](https://help.impact.com/en/support/solutions/articles/155000004731-seller-performance-by-product-for-brands) Bericht, um die Produktleistung zu analysieren und sich ein Bild von der Conversion-Rate für jedes Produkt zu machen.

Sie können [Berichte planen](https://help.impact.com/en/support/solutions/articles/48001236561) um sie Teammitgliedern regelmäßig automatisch zuzustellen.


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