> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/de/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/create-custom-measures-in-data-lab.md).

# Benutzerdefinierte Kennzahlen in Data Lab erstellen

{% hint style="warning" %}
**Wichtig:** Wir *sehr* empfehlen Ihnen, zu konsultieren [Einführung in Data Lab](/brand/de/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/data-lab-introduction.md) bevor Sie mit diesem Artikel beginnen.
{% endhint %}

1. Wählen Sie im linken Navigationsmenü ![](https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage] → Berichte** → **Data Lab**.
2. Wählen Sie eine **Visualisierung** um loszulegen.
3. Wählen Sie im Abschnitt „Dimensionen und Kennzahlen“ in der rechten Symbolleiste ![](https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-6282f271b7521383385339243690b303086736d9%2F3b5a585dd2895bdf1c30d1236c72ba590dddd18717863b27074c8d313d05ae20.svg?alt=media) **\[Benutzerdefinierte Kennzahl erstellen]**.

   <div data-with-frame="true"><figure><img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FaJ9k8ckxQGr9Bokgj8Mb%2FUntitled%20design%20(12).png?alt=media&amp;token=68dfc0f3-adb5-4c88-8447-6ceafc61b73d" alt="" width="355"><figcaption></figcaption></figure></div>
4. Benennen Sie Ihre benutzerdefinierte Kennzahl — das folgende Beispiel zeigt eine Kennzahl mit dem Namen *Konversionsrate*.
5. Wählen Sie das **Format**. Sie können wählen zwischen *Zahl*, *Zeichenkette*, *Prozentuale*, oder *Währung*.
6. Im *Formel* Feld geben Sie die Berechnung für die benutzerdefinierte Kennzahl ein.

   <div data-gb-custom-block data-tag="hint" data-style="info" class="hint hint-info"><p><strong>Beispiel:</strong> Die <em>Konversionsrate</em> Kennzahl verwendet <code>Aktionskosten / Klicks</code>. impact.com zeigt anhand eines kleinen <img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-4e2eb56f7a0317e4afab899bcc5728b41c936979%2F156d94b4eae47d787101ad70424e4db735832f2f96a09cbe3ccfa3e08e408b05.svg?alt=media" alt=""> <strong>Häkchens</strong> oben rechts im Fenster.</p></div>
7. Wählen Sie **Speichern** um Ihre benutzerdefinierte Kennzahl zu speichern.

   <div data-with-frame="true"><figure><img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FeRSxwBeihOE4jt2Um20f%2FScreenshot%202026-04-27%20at%2017.31.58.png?alt=media&amp;token=805ccf5a-b8b8-499d-86e7-efc04994dc80" alt="" width="563"><figcaption></figcaption></figure></div>


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