> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/de/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md).

# Optimize Essentials- und Pro-Tarife vergleichen

Optimize ist ein Tool in der impact.com-Plattform, das Ihnen hilft, Ihre Marketingmaßnahmen zu verfolgen und zu verstehen.

* **Optimize Pro** überwacht sowohl bezahlte Anzeigen als auch organische Marketingkanäle und stellt Berichte bereit, die Daten aus Partner-, Kanal- und Verbraucherinteraktionen kombinieren.
* **Optimize Essentials** bietet eine Kernsammlung von Berichten zur Partnerleistung, die Ihnen helfen, Ihr Unternehmen zu wachsen und zu optimieren. In Optimize Essentials können keine Medienquellen oder Kanäle eingerichtet werden.

<div data-with-frame="true"><figure><img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-2e50bbbf236f3a22d4697c5e6d9fefbc0b23e10c%2F60592a134157b9e77dce2e6f1746a51ea78984241254b19b2223735e4bb7aa03.png?alt=media" alt=""><figcaption></figcaption></figure></div>

#### Optimize Essentials- und Pro-Tarife vergleichen

![](https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1acc17264ae0dccc2bd47ee2c717a6a23388ed9e%2F17426f082e8e9619a9c94d5932c4cd29eaad4717cd665bf2845e520dd781da6d.svg?alt=media) Diese Funktion ist nur mit dem Optimize-Add-on verfügbar. [Hier klicken](https://app.impact.com/secure/advertiser/fr/upgrade.ihtml?u=/secure/advertiser/optimize/landing-page.html) um das Add-on zu erhalten!

Sehen Sie sich diesen funktionsweisen Vergleich der Editionen Optimize Essentials und Pro an, um die wichtigsten Unterschiede zwischen den beiden Tarifen zu erkennen.

| Funktionen                                                                                                                                                                          | Essentials                                                                                                                                                                                                                                                                                         | Pro                                                                                                                                                                                                                                                                    |
| ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| [Kanal](/brand/de/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-channels/create-an-optimize-channel.md)                          | Nur Partner                                                                                                                                                                                                                                                                                        | Mehrkanal                                                                                                                                                                                                                                                              |
| [Beitragsbericht](/brand/de/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/contribution-report.md)                        | <img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FJPVdlRPfH6uQ3RAy1sIX%2Fcheck-circle-solid.svg?alt=media&amp;token=2939ad85-2015-43df-a7af-4f04847c2104" alt="" data-size="original">                             | <img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FJPVdlRPfH6uQ3RAy1sIX%2Fcheck-circle-solid.svg?alt=media&amp;token=2939ad85-2015-43df-a7af-4f04847c2104" alt="" data-size="original"> |
| [Kundenverhalten](/brand/de/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/behavior-report.md)                            | <img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FJPVdlRPfH6uQ3RAy1sIX%2Fcheck-circle-solid.svg?alt=media&amp;token=2939ad85-2015-43df-a7af-4f04847c2104" alt="" data-size="original">                             | <img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FJPVdlRPfH6uQ3RAy1sIX%2Fcheck-circle-solid.svg?alt=media&amp;token=2939ad85-2015-43df-a7af-4f04847c2104" alt="" data-size="original"> |
| [Top-Pfade-Bericht](/brand/de/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report.md)                         | <img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FJPVdlRPfH6uQ3RAy1sIX%2Fcheck-circle-solid.svg?alt=media&amp;token=2939ad85-2015-43df-a7af-4f04847c2104" alt="" data-size="original">                             | <img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FJPVdlRPfH6uQ3RAy1sIX%2Fcheck-circle-solid.svg?alt=media&amp;token=2939ad85-2015-43df-a7af-4f04847c2104" alt="" data-size="original"> |
| [Ereignis-Trichter-Bericht](/brand/de/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/events-funnel-report.md)             | <img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FJPVdlRPfH6uQ3RAy1sIX%2Fcheck-circle-solid.svg?alt=media&amp;token=2939ad85-2015-43df-a7af-4f04847c2104" alt="" data-size="original">                             | <img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FJPVdlRPfH6uQ3RAy1sIX%2Fcheck-circle-solid.svg?alt=media&amp;token=2939ad85-2015-43df-a7af-4f04847c2104" alt="" data-size="original"> |
| [Inkrementalitätsbericht](/brand/de/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md) | <img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-2f3769b44bb5710ace4db9f44fd3e673048e27e1%2Fa1a247597f2103b6202f471c5941728f982f0c8e84338d9b9b7676a731c91a57.svg?alt=media" alt="" data-size="original"> | <img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FJPVdlRPfH6uQ3RAy1sIX%2Fcheck-circle-solid.svg?alt=media&amp;token=2939ad85-2015-43df-a7af-4f04847c2104" alt="" data-size="original"> |
| [Leapfrogging-Bericht](/brand/de/what-would-you-like-to-learn-about/platform-features/multi-program-reports/leapfrogging-reports/leapfrogging-summary-report.md)                    | <img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-2f3769b44bb5710ace4db9f44fd3e673048e27e1%2Fa1a247597f2103b6202f471c5941728f982f0c8e84338d9b9b7676a731c91a57.svg?alt=media" alt="" data-size="original"> | <img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FJPVdlRPfH6uQ3RAy1sIX%2Fcheck-circle-solid.svg?alt=media&amp;token=2939ad85-2015-43df-a7af-4f04847c2104" alt="" data-size="original"> |
| [Bericht zum Wert neuer Kunden](/brand/de/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/new-customer-value-report.md)    | <img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-2f3769b44bb5710ace4db9f44fd3e673048e27e1%2Fa1a247597f2103b6202f471c5941728f982f0c8e84338d9b9b7676a731c91a57.svg?alt=media" alt="" data-size="original"> | <img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FJPVdlRPfH6uQ3RAy1sIX%2Fcheck-circle-solid.svg?alt=media&amp;token=2939ad85-2015-43df-a7af-4f04847c2104" alt="" data-size="original"> |
| [Prognose-Anomalieerkennung](/brand/de/what-would-you-like-to-learn-about/platform-features/forecasting-and-anomaly-detection/forecasting-and-anomaly-detection-reports.md)         | <img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-2f3769b44bb5710ace4db9f44fd3e673048e27e1%2Fa1a247597f2103b6202f471c5941728f982f0c8e84338d9b9b7676a731c91a57.svg?alt=media" alt="" data-size="original"> | <img src="https://1698965099-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FJPVdlRPfH6uQ3RAy1sIX%2Fcheck-circle-solid.svg?alt=media&amp;token=2939ad85-2015-43df-a7af-4f04847c2104" alt="" data-size="original"> |
| Preise                                                                                                                                                                              | 250 $ pro Monat                                                                                                                                                                                                                                                                                    | 500 $ pro Monat                                                                                                                                                                                                                                                        |


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://help.impact.com/brand/de/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
