> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/de/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md).

# Optimize Essentials- und Pro-Tarife vergleichen

Optimize ist ein Tool in der impact.com-Plattform, das Ihnen hilft, Ihre Marketingmaßnahmen zu verfolgen und zu verstehen.

* **Optimize Pro** überwacht sowohl bezahlte Anzeigen als auch organische Marketingkanäle und stellt Berichte bereit, die Daten aus Partner-, Kanal- und Verbraucherinteraktionen kombinieren.
* **Optimize Essentials** bietet eine zentrale Sammlung von Berichten zur Partnerleistung, die Ihnen helfen, Ihr Unternehmen zu vergrößern und zu optimieren. Bei Optimize Essentials können keine Medienquellen oder Kanäle eingerichtet werden.

<div data-with-frame="true"><figure><img src="/files/359a227cd2c0f3f319d53012031f8e8a22ff7a25" alt=""><figcaption></figcaption></figure></div>

#### Vergleich der Tarife Optimize Essentials und Pro

![](/files/2121519294244c5fedc3fff03e43a6be3784ad6e) Diese Funktion ist nur mit dem Optimize-Add-on verfügbar. [Hier klicken](https://app.impact.com/secure/advertiser/fr/upgrade.ihtml?u=/secure/advertiser/optimize/landing-page.html) um das Add-on zu erhalten!

Sehen Sie sich diesen Funktionsvergleich der Editionen Optimize Essentials und Pro an, um die wichtigsten Unterschiede zwischen den beiden Tarifen zu erkennen.

| Funktionen                                                                                                                                                                          | Essentials                                                                              | Pro                                                                                     |
| ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------- |
| [Kanal](/brand/de/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-channels/create-an-optimize-channel.md)                          | Nur Partner                                                                             | Multichannel                                                                            |
| [Beitragsbericht](/brand/de/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/contribution-report.md)                        | <img src="/files/710a8d4a17747f3235a1eb0ac7a32e5ab5c41a48" alt="" data-size="original"> | <img src="/files/710a8d4a17747f3235a1eb0ac7a32e5ab5c41a48" alt="" data-size="original"> |
| [Kundenverhalten](/brand/de/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/behavior-report.md)                            | <img src="/files/710a8d4a17747f3235a1eb0ac7a32e5ab5c41a48" alt="" data-size="original"> | <img src="/files/710a8d4a17747f3235a1eb0ac7a32e5ab5c41a48" alt="" data-size="original"> |
| [Bericht zu den wichtigsten Pfaden](/brand/de/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report.md)         | <img src="/files/710a8d4a17747f3235a1eb0ac7a32e5ab5c41a48" alt="" data-size="original"> | <img src="/files/710a8d4a17747f3235a1eb0ac7a32e5ab5c41a48" alt="" data-size="original"> |
| [Bericht zum Ereignis-Funnel](/brand/de/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/events-funnel-report.md)           | <img src="/files/710a8d4a17747f3235a1eb0ac7a32e5ab5c41a48" alt="" data-size="original"> | <img src="/files/710a8d4a17747f3235a1eb0ac7a32e5ab5c41a48" alt="" data-size="original"> |
| [Inkrementalitätsbericht](/brand/de/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md) | <img src="/files/feb95d623cd1ecd636b733a0cb3e36646255f8a4" alt="" data-size="original"> | <img src="/files/710a8d4a17747f3235a1eb0ac7a32e5ab5c41a48" alt="" data-size="original"> |
| [Leapfrogging-Bericht](/brand/de/what-would-you-like-to-learn-about/platform-features/multi-program-reports/leapfrogging-reports/leapfrogging-summary-report.md)                    | <img src="/files/feb95d623cd1ecd636b733a0cb3e36646255f8a4" alt="" data-size="original"> | <img src="/files/710a8d4a17747f3235a1eb0ac7a32e5ab5c41a48" alt="" data-size="original"> |
| [Bericht zum Wert neuer Kunden](/brand/de/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/new-customer-value-report.md)    | <img src="/files/feb95d623cd1ecd636b733a0cb3e36646255f8a4" alt="" data-size="original"> | <img src="/files/710a8d4a17747f3235a1eb0ac7a32e5ab5c41a48" alt="" data-size="original"> |
| [Anomalieerkennung für Prognosen](/brand/de/what-would-you-like-to-learn-about/platform-features/forecasting-and-anomaly-detection/forecasting-and-anomaly-detection-reports.md)    | <img src="/files/feb95d623cd1ecd636b733a0cb3e36646255f8a4" alt="" data-size="original"> | <img src="/files/710a8d4a17747f3235a1eb0ac7a32e5ab5c41a48" alt="" data-size="original"> |
| Preise                                                                                                                                                                              | 250 $ pro Monat                                                                         | 500 $ pro Monat                                                                         |


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