# Performance by Social Platform Report

The *Performance by Social Platform* report shows you a wide range of tracking data broken down according to each social platform. Here, you can find KPIs such as likes, engagements, and more.

#### Manage the report

1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage]** → **Reports** → **Performance** → [by Social Platform](https://app.impact.com/secure/advertiser/Adv/report/viewReport.report?id=14220).
2. Below *Performance by Social Platform*, you can filter for the data you want to view. Select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-26956d35e17c61868ca8dba76097721fd6066ab4%2F69945c787eb2db89761c82e0cd32fb31d2fc690bfb8592d9a08b7e7983b7445b.svg?alt=media) **\[Search]** when you have the filters in place that you want.
   * View the *Filter reference* for more information.
   * You can use the icons at the top-right of the page to ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-5f66b561c13702c38208236d30600ddbdf474fa8%2F7642b746de428f6ed457ff6c83c3ca8ea778c822aa7654ab09da930d77db8ea3.svg?alt=media) **pin**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ac65d9303f4002a9572c597d7e38a09962900df0%2Fccb680aef192b944a1effa9b19830de17e22540e98e1bfa40e1bc0a240aa51ee.svg?alt=media) **schedule**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1c990ed7d1179d6bc54ec8a2f98688d63ffdf977%2F1ca7fd10d94ed494c076e86be8f0d3f371693b11c47f1b26ec0435a27e0e48c5.svg?alt=media) **download** the report (in PDF, Excel, or CSV format), or ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b70e3cd0e284da9a2b0f22b7344d6f584a821b55%2F2d250c06ba9e7eee075a038b635153ab7906f3f98d9861020eccac7e0f10b908.svg?alt=media) **retrieve via API**.

<details>

<summary>Filter reference</summary>

| Filter          | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     |
| --------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Range      | <p>Filter data by when it was created. You can also compare two periods of time against each other.</p><p>You can query a maximum of <strong>366 days</strong> of data. However, you can still perform Year-over-Year reporting by selecting <img src="https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-396370c2cdec89ba7d714c4c58e6845b.svg" alt="[Unchecked box]"> <strong>\[Unchecked box] compare to {Previous year}</strong>.</p><p>If you want to query more than 366 days of data, you will need to create multiple reports.</p> |
| Creator         | Select 1, multiple, or all creator(s) for which you want to see data.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| Campaign        | Select 1, multiple, or all Creator campaigns for which you want to see data.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    |
| Social Platform | Select 1, multiple, or all social platform(s) for which you want to see data.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   |
| Group           | Select 1, multiple, or all [partner group(s)](https://help.impact.com/brand/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups) for which you want to see data.                                                                                                                                                                                                                                                                                                                                                                                            |

**Show:** Add data from a selection of choices. These data points will get added to the table report under the graph after you select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]**.

**Data points explained**

| Data point   | Description                                                         |
| ------------ | ------------------------------------------------------------------- |
| Campaign     | The name of the campaign associated with the social platform.       |
| Creator      | The name of the creator who posted to the specific social platform. |
| EMV Lifetime | The earned media value (EMV) for the social platform.               |

</details>

3. Customize the report view and choose between viewing the trend graph, data table, or comparison graph.

{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the drop-down in the upper-right corner, then, choose a specific metric.
2. Alternate between the line, bar, and treemap views by selecting the view icon.

<div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-352673530140ee531ff9ca5ec31aa9fb5ff28856%2F9573bcf82e2697e4a12b5d8474edf6c74114f444e5e47fbd47c240a395d0db4a.png?alt=media" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Data table" %}
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

* Refer to the *Report data column reference* below for more information on the columns found in the data table.
* Add or remove columns from the report table using the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-55f9a4ba17f1edde22510bc766728b311864c461%2Feaf620c7b74ff071d06c5e1b12bb1bd184361280cdc0ea896c3f8058c11b8532.svg?alt=media) **\[Columns]** icon at the top-right of the report.<br>

  <div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-58cb459a6237168cd40fc688def64fc32d18866f%2F3f824fdca4269883778f41d39faa4ca811de9479df2d958663b65e4caa80a2f8.png?alt=media" alt=""><figcaption></figcaption></figure></div>

**Report data column reference**

| Column                 | Description                                                                                                                                                        |
| ---------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Social Platform        | The name of the social network to which the data belongs. E.g., Facebook, TikTok.                                                                                  |
| Campaigns              | The number of campaigns with posts to this social platform.                                                                                                        |
| Creators               | The number of *joined* creators who have this social platform connected.                                                                                           |
| Posts                  | The number of unique pieces of content posted by the creator per social platform.                                                                                  |
| Engagements (Lifetime) | The number of audience actions taken after seeing posted content. Engagements can include reacting to the content, clicking a link, sharing the content, and more. |
| Likes (Lifetime)       | The number of "like" reactions to creators' content for this social platform.                                                                                      |
| Comments (Lifetime)    | The total number of times that the audience left text commentary on creator content per social platform.                                                           |
| Shares (Lifetime)      | The total number of times that audience members distributed creator content per social platform.                                                                   |
| Impressions (Lifetime) | The number of times that the story or post was featured on unique audience feeds.                                                                                  |
| Reach (Lifetime)       | The number of platform users who saw the post at least once.                                                                                                       |
| Views (Lifetime)       | The number of views this video received within the social platform.                                                                                                |
| Clicks                 | The total number of link clicks that took the creators' audience to your landing page for the social platform.                                                     |
| Actions                | The total number of conversions (sales, app installs, etc.) tracked per social platform. This number excludes any reversed conversions.                            |
| Action Cost            | The amount of compensation paid to creators for driving the traffic that resulted in conversions for your campaign per social platform.                            |
| Other Costs            | The cost for all non-actions associated with this social platform.                                                                                                 |
| Flat Fee               | The amount of compensation paid to creators for completing their campaign tasks.                                                                                   |
| Total Compensation     | Total compensation is the sum of your *Action Cost*, and *Flat Fee costs*.                                                                                         |
| Revenue                | This is the total amount of sales creators have generated for you from link clicks per social platform.                                                            |
| {% endtab %}           |                                                                                                                                                                    |

{% tab title="Comparison graph" %}
The comparison graph compares the *social platforms* of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected ads over the selected date range.

1. Select the specific metric from the drop-down in the trend graph.
2. Select the empty checkbox next to the row in the data table for the metrics you want to compare.
   * Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
3. Select **Graph rows** to compare the selected rows.
4. Select **Clear compare** to clear the trend view.
   {% endtab %}
   {% endtabs %}
