# Performance by Campaign Report

The Performance by Campaign report shows you a wide range of tracking data broken down according to each campaign. KPIs, like actions, clicks, and more, can all be found here.

#### Access the report

1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage]** → **Reports → Performance → by Campaign**.
2. Below *Performance by Campaign*, you can filter for the data you want to view. Select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-26956d35e17c61868ca8dba76097721fd6066ab4%2F69945c787eb2db89761c82e0cd32fb31d2fc690bfb8592d9a08b7e7983b7445b.svg?alt=media) **\[Search]** when you have the filters in place that you want.
   * View *Filter reference* for more information.
   * You can use the icons at the top-right of the page to ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-5f66b561c13702c38208236d30600ddbdf474fa8%2F7642b746de428f6ed457ff6c83c3ca8ea778c822aa7654ab09da930d77db8ea3.svg?alt=media) **pin**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ac65d9303f4002a9572c597d7e38a09962900df0%2Fccb680aef192b944a1effa9b19830de17e22540e98e1bfa40e1bc0a240aa51ee.svg?alt=media) **schedule**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1c990ed7d1179d6bc54ec8a2f98688d63ffdf977%2F1ca7fd10d94ed494c076e86be8f0d3f371693b11c47f1b26ec0435a27e0e48c5.svg?alt=media) **download** the report (in PDF, Excel, or CSV format), or ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b70e3cd0e284da9a2b0f22b7344d6f584a821b55%2F2d250c06ba9e7eee075a038b635153ab7906f3f98d9861020eccac7e0f10b908.svg?alt=media) **retrieve via API**.

<details>

<summary>Filter reference table</summary>

| Filter          | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| --------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Range      | <p>Filter data by when it was created. You can also compare two periods.</p><p>You can query a maximum of <strong>366 days</strong> of data. However, you can still perform Year-over-Year reporting by selecting <img src="https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-396370c2cdec89ba7d714c4c58e6845b.svg" alt="[Unchecked box]"> <strong>\[Unchecked box] compare to {Previous year}</strong>.</p><p>If you want to query more than 366 days of data, you will need to create multiple reports.</p> |
| Creator         | Select for which creators you want to see data.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      |
| Post Type       | Select the type of post for which you want to see data.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |
| Campaign        | Select 1, multiple, or all campaign(s) for which you want to see data.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |
| Campaign Status | <p>Select a campaign status for which you want to see data.</p><p>Campaign statuses include:</p><ul><li><strong>All</strong> — this filter will show all your campaigns, those that are ongoing and those that are done.</li><li><strong>Active</strong> — this filter will show your ongoing campaigns.</li><li><strong>Completed</strong> — this filter will show campaigns that have run their course.</li></ul>                                                                                                                                                  |
| Social Platform | Select 1, multiple, or all social platform(s) for which you want to see data.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |
| Group           | Select 1, multiple, or all [partner group(s)](https://help.impact.com/brand/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups) for which you want to see data.                                                                                                                                                                                                                                                                                                                                                                 |

**Show:** These data points will be added to the table report under the graph after you select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]**.

#### Data points explained

| Filter       | Description                                                                          |
| ------------ | ------------------------------------------------------------------------------------ |
| EMV Lifetime | Selecting this filter will show data on the earned media value (EMV) for a campaign. |

</details>

3. Customize the report view and choose between viewing the trend graph or data table.

{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the upper-right corner, then, choose a metric.
2. Alternate between the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-971562c20d7a9fdf24188d81d9b06c3686cf33de%2Fd99915673d13d7a19daea4a619e9ade760f72afee255689ad942bbe573430f95.svg?alt=media) **\[Trend]**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-d8911d47a9812ad026947d37f690f676bd254f99%2F81b42ed39fceccbc44ec50c1e2241cd553a675cb59f76654130f837f77b1c235.svg?alt=media) **\[Bar]**, and ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-3b17f9bbde48777a53ee16dad66f567bd9b012e7%2Ff15acadf5ed82a07ed86bfc5bb774b38d981c365e4fb4d7bafcecddea65ecb33.svg?alt=media) **\[Treemap]** views by selecting the relevant icon.

<div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-9208f2f919ff9bc5a6f1d09053eb85fc4e73c7b9%2F3a083d4f6a640e98abc1f2bca2687997081f379d284a56b03c00471f64b83bf1.png?alt=media" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Data table" %}
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

<div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-443a9b7c3cfda47e8de1a0ac9e3f43fba874bc10%2F42057841aa10905173673aa3024e1d7b056ad102b8cd7766c8132271badf3c44.png?alt=media" alt=""><figcaption></figcaption></figure></div>

#### **Performance data reference table**

| Data point          | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         |
| ------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Campaign            | <p>This is the name of the campaign. This report shows all creator performance within the selected time period for this program, regardless of whether there is a campaign or not.</p><p>You can expect to see <em>No Campaign</em> if the <code>creator\_campaign\_id</code> (ccid) identifier was not present in the tracking link that created this click and action. This can happen if the creator didn’t take the tracking link from a particular task/deliverable, but instead got it from their program-level tracking.</p> |
| Campaign Start Date | The date on which the campaign commenced.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| Campaign End Date   | The date on which the campaign was completed.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |
| Creators            | The number of creators who have joined the campaign.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                |
| Social Platforms    | The number of social networks used by creators per campaign.                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |
| Reach (Delta)       | The total number of followers (audience) across all of the creators' connected social platforms, within your selected time span.                                                                                                                                                                                                                                                                                                                                                                                                    |
| Engagements (Delta) | The number of audience actions taken after seeing posted content, across your selected time span. Actions can include reacting to the content, clicking a link, sharing the content, and more.                                                                                                                                                                                                                                                                                                                                      |
| Impressions (Delta) | The number of audience members that viewed content, across your selected time span.                                                                                                                                                                                                                                                                                                                                                                                                                                                 |
| Clicks              | The total number of link clicks that took the creators' audience to your landing page for the campaign.                                                                                                                                                                                                                                                                                                                                                                                                                             |
| Actions             | The total number of conversions (sales, app installs, etc.) tracked for a particular campaign. This number excludes any reversed conversions.                                                                                                                                                                                                                                                                                                                                                                                       |
| Action Cost         | The amount of compensation paid to creators for driving the traffic that resulted in conversions for your campaign.                                                                                                                                                                                                                                                                                                                                                                                                                 |
| Other Costs         | The cost for all non-actions associated with this campaign.                                                                                                                                                                                                                                                                                                                                                                                                                                                                         |
| Total Cost          | The total amount paid out over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost.                                                                                                                                                                                                                                                                                                                                                                                                                  |
| Flat Fee            | The amount of compensation paid to creators for completing their campaign tasks.                                                                                                                                                                                                                                                                                                                                                                                                                                                    |
| Total Compensation  | Total compensation is the sum of your *Action Cost* and *Flat Fee* costs.                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| Revenue             | This is the total amount of sales creators have generated for you from link clicks for a particular campaign.                                                                                                                                                                                                                                                                                                                                                                                                                       |
| Active Status       | <p>This is the state of the campaign. A campaign can be:</p><p>• Active</p><p>• Closed</p>                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| {% endtab %}        |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     |
| {% endtabs %}       |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     |
