# Creator Wrap Report

The *Creator Wrap Report* offers a centralized place to see how your campaign has performed. Key metrics like the overall campaign performance, top-performing creators and content, and more are available. After running a campaign, you can share and demonstrate the campaign's value and get actionable insights to optimize the next campaign. Actionable insights include:

* **Budget:** Should you increase investment based on the previous program, or are there additional areas where you can save?
* **Cast:** Will you re-engage top-performing creators or phase out any under-performing creators?
* **Timing:** Was your timeline realistic or did you make several adjustments?

#### Access the report

![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ce68cfb317a0bdf2b9e82f3df63b400f7764cbf2%2F6b9ec025210c2878ab8e126697a41af04cef94403a452d5dee89cf87e9f2cf2d.svg?alt=media) This feature is only accessible to specific impact.com editions or add-ons. [Contact us](https://app.impact.com/support/portal.ihtml?createTicket=true) to upgrade your account and get access!

1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage]** → **Campaign Manager** → **Creator**.
2. Select the **Completed** tab below *Campaign Manager*.
   * Ensure you have ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-dc7b9eb1d95d0122ad8040e39fe801b3f1bc0f15%2F470ce596a54cf93f89204c3bb2fdf117e6c55ecbac3ad07007433228d92bac6c.svg?alt=media) **\[List view]** enabled.
3. Hover over the campaign for which you want to view the report, then select **View Wrap Report**.
4. Below *Creator Wrap Report*, you can filter for the data you want to view.

<details>

<summary>Filter reference</summary>

| Filter      | Description                                                 |
| ----------- | ----------------------------------------------------------- |
| Date range  | Filter for a specific date range of data.                   |
| Program     | Choose which program(s) you want to include in this report. |
| Campaign id | Filter report data according to a specific campaign ID.     |

</details>

5. Once you've selected your filters, you can view a breakdown of your campaign according to the following main sections:
   * To download a PDF version of each widget, hover over the widget in the section and select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-5a85ab28098ee50ab9b071bbdbbffa24d4fab327%2Fdfc9e3774c247872fad291a1838ba2a1d55d0007aae4628c1932e8e5a21fbf7a.svg?alt=media) **\[Download]**.

<details>

<summary>Overview</summary>

* **Active creators:** The number of creators who submitted content for this campaign. Any hired creators who did not submit content for the campaign won't be classified as *active* creators.
* **Total number of posts:** The total posts made by all the creators in this campaign.
* **Total compensation:** Total amount paid to creators participating in this campaign.
* **Total revenue:** This is the total amount of sales creators have generated for you from link clicks for this campaign.
* **ROAS:** Return on ad spend is calculated as the credited revenue driven by the winner crediting model divided by the total action cost.

</details>

<details>

<summary>Compensation Breakdown</summary>

* **Total spent:** The total amount spent on this campaign.
* **Budget:** The initial amount budgeted for this campaign.
* **Compensation:** A summary of the compensation amounts according to: *Flat Fees*, *CPA Spent*, *Product Gifting* and *Other Cost*.
  * **Flat Fees:** Fixed payment amounts paid to creators for completing campaign tasks.
  * **CPA Spent:** All the costs per action–calculated as the *total action cost* divided by the *number of credited actions*.
  * **Product Gifting:** Costs associated with products as gifts to creators for completing campaign tasks.
  * **Other Cost:** Additional costs associated with creators apart from creator payouts, such as bonuses earned during the campaign.

</details>

<details>

<summary>Creator Performance &#x26; Engagement</summary>

* **Total engagements:** The number of audience actions taken after seeing posted content for this campaign. Actions can include reacting to the content, clicking a link, sharing the content, and more.
* **Total views:** The number of views for video content in this campaign.
* **Recruitment pipeline:** A summary of the applications processed for the campaign. This recruitment pipeline includes invited creators, creators who applied to this campaign, applications not processed, and creators who got hired and rejected.
* **Total likes:** The number of likes for posted content associated with this campaign.
* **Total shares:** The number of times posted content associated with this campaign was shared.
* **By creator:** A summary of social metrics for content posted by each creator associated with this campaign.
* **Social platforms:** A summary of social metrics for content posted on each social platform associated with this campaign.
* **Top performing posts:** A summary of social metrics for the top-performing posts associated with this campaign.

Refer to [Creator reports](https://help.impact.com/brand/creator-program/creator-reports) to get more in-depth metrics for your campaign.

</details>

<details>

<summary>Sale Metrics</summary>

* **Average order value:** The average order value associated with a campaign. AOV=*Sale Amount* divided by *Actions*.
* **Clicks:** The total number of link clicks that led traffic to your landing page for the campaign.
* **Sales:** The total amount of sales generated from posts for the campaign.
* **Sales breakdown:** A comparison between clicks and sales for the campaign over a selected timeframe.

</details>
