# Seller - Performance by Partner for Brands

The *Seller - Performance by Partner* report shows you which of your [Ads](https://help.impact.com/brand/platform-features/ads/manage-ads/send-assets-to-your-partners) are performing best.

#### Manage the report

1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage] → Reports → More Reports**.
2. From the *Category* filter next to the search bar, select the **Performance** filter.
3. Select **Seller - Performance by Partner**.
   * You can also pin the report to your left menu bar by hovering over the row and selecting **Pin**.
4. Below the report heading, filter for the data you want to view. Once you've set the filters you want, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[Search]**.
   * Use the icons at the top-right of the page to ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-5f66b561c13702c38208236d30600ddbdf474fa8%2F7642b746de428f6ed457ff6c83c3ca8ea778c822aa7654ab09da930d77db8ea3.svg?alt=media) **\[Pin]**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ac65d9303f4002a9572c597d7e38a09962900df0%2Fccb680aef192b944a1effa9b19830de17e22540e98e1bfa40e1bc0a240aa51ee.svg?alt=media) **\[Schedule]**, or ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1c990ed7d1179d6bc54ec8a2f98688d63ffdf977%2F1ca7fd10d94ed494c076e86be8f0d3f371693b11c47f1b26ec0435a27e0e48c5.svg?alt=media) **\[Download]** the report in PDF, Excel, or CSV format.
   * See the references below to better understand the report.

<details>

<summary>Filter reference</summary>

| Filter     | Description                                                                 |
| ---------- | --------------------------------------------------------------------------- |
| Date Range | Filter data by when it was created.                                         |
| Partner    | Filter by the name or category of partners for which you want to view data. |

</details>

<details>

<summary>Report data column reference</summary>

| Column                         | Amazon Attribute                          | Description                                                                                                                                                                                                                                                                                                                                                                    |
| ------------------------------ | ----------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Partner ID                     | `adGroupId`                               | The partner's unique identifier.                                                                                                                                                                                                                                                                                                                                               |
| Total Clicks (DPV)             | `attributedTotalDetailPageViewsClicks14d` | <p>Clicks <em>Detail Page Views (DPV)</em> refers to the number of times the partner was credited for driving customers to your product detail pages after clicking on the partner's ad.</p><p>This includes products featured in your <a href="https://advertising.amazon.com/help/GHYXY6HJRDM5VCCY"><em>Sponsored Display</em></a> ads and products within your catalog.</p> |
| Total Add to Cart Clicks (ATC) | `attributedTotalAddToCartClicks14d`       | The number of times the partner was credited for driving customers to add promoted products to their carts after clicking on the partner's ad.                                                                                                                                                                                                                                 |
| Total Purchases                | `attributedTotalPurchases14d`             | The number of times a promoted product was included in a purchase event, disregarding unit quantity. Purchase events include product rentals and [Subscribe & Save](https://www.amazon.com/b?ie=UTF8\&node=15283820011) subscriptions.                                                                                                                                         |
| Total Units Sold               | `totalUnitsSold14d`                       | The total quantity of promoted products that were purchased by customers on Amazon after exposure to the partner's ad. A seller program can have multiple units sold in a single purchase event.                                                                                                                                                                               |
| Total Product Sales            | `totalAttributedSales14d`                 | The total sales amount of promoted products that were purchased by customers on Amazon after clicking the partner's ad.                                                                                                                                                                                                                                                        |
| Click throughs                 | `Click-throughs`                          | The number of times customers clicked on the partner's ad and got directed to a destination outside of the ad (e.g., your product detail page or landing page).                                                                                                                                                                                                                |

</details>
