> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/agency/what-would-you-like-to-learn-about/readme/agencies-performance-dashboard.md).

# Agencies Performance Dashboard

The *Performance Dashboard* is the first screen you will see whenever you log in to impact.com. Use the dashboard to view, filter, and analyze key performance metrics for the brands you manage.

#### Manage the report

Any report you create here can be scheduled or saved using the buttons in the top-right corner of the screen.

1. From the left navigation menu, select **Dashboard → Overview**.
2. Below the screen title, you can filter for the data you want to view. Select ![](https://1033662419-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FokTNfAIjBtFchXJ9pC2q%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[Search]** when you are done adjusting the filters.
   * See the *Filter reference* below for more information.
3. Use the buttons in the top-right corner of the graph to customize how data is displayed.
   * See the *Graph customizations reference* below for more information.
4. Below the graph, you can view brand performance data.
   * View the *Table reference* below for more information on the table columns.

<details>

<summary>Filter reference</summary>

| Filter     | Description                                                      |
| ---------- | ---------------------------------------------------------------- |
| Date Range | Filter data by when it was created.                              |
| Media Type | Select the source of the data you want to view.                  |
| Channel    | Pick for which marketing channel(s) you want to view data.       |
| Currency   | Choose the currency in which you want to view any monetary data. |

</details>

<details>

<summary>Graph customizations reference</summary>

| Button         | Description                                                                                                                           |
| -------------- | ------------------------------------------------------------------------------------------------------------------------------------- |
| Drop-Down Menu | Select for which table column you want to see graphed data. View the *Table reference* section below to learn more about each option. |
| Graph Types    | Pick how you want your data visualized. You can pick between a **Line Graph**, a **Bar Graph**, or an **Area Graph**.                 |

</details>

<details>

<summary>Table reference</summary>

| Table Column | Description                                                                                                                                      |
| ------------ | ------------------------------------------------------------------------------------------------------------------------------------------------ |
| Advertiser   | The brand (formerly *advertiser*) that generated the data for a given row.                                                                       |
| Media        | How many media sources (e.g., *Partners*) the brand for that row has a contract with.                                                            |
| Actions      | How many actions within the chosen date range were driven for the brand on that row.                                                             |
| Sale Amount  | The revenue from driven actions a brand has accrued over the selected date range.                                                                |
| Action Cost  | How much driving actions have cost the brand over the specified data range.                                                                      |
| Other Cost   | The sum of all additional costs (like placement costs) the brand has accrued over the chosen date range. This does not include your Client Cost. |
| Total Cost   | The sum of the prior 2 columns' cost.                                                                                                            |
| Client Cost  | What the brand for a given row owes you.                                                                                                         |

</details>


---

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